Forget About Reaching Your Goals
They serve a far more useful purpose
I just started coaching a fantastic photographer.
She takes stunning photos and creates unforgettable client experiences.
In our first session, I asked her to imagine I was the magic career fairy and to describe what success would look like in a year if I could wave my wand over her business.
I expected her face to light up with excitement and hope, for her to gush about a calendar full of inspiring projects and the financial freedom to live the life she’d always dreamed of.
Instead, she appeared rooted to the spot, fear written all over her face.
As we talked some more—me seriously questioning my magic dust—it became clear she worried that if she voiced her desires—even to herself—and they didn’t come true, it would feel like total defeat.
Because of this, she never allowed herself even to imagine what success could look like.
But here’s the surprising thing about setting goals: reaching them is the least important part.
Setting a goal is about creating action.
Reaching a specific goal doesn’t matter at all.
What's important is creating forward motion and growth in your business.
Setting a specific goal is how you kick your business from park to drive.
The problem is that when we set a goal, it often feels like we must shout it from the rooftops.
I’m the worst at having an idea, setting a goal, immediately buying the URL, building the website, and telling everyone about it. Then, two weeks later, the goal evolves, and I’m stuck with a website name and URL that no longer fit the goal and have to explain to the people around me why I’m talking about something else this week.
The fact is, the only person who actually needs to know what your goal is is you. (And me if we’re working together on it.)
The best way to take the pressure off yourself when setting your business goal is to keep it to yourself and go into it knowing that the goal will probably (definitely) evolve over time.
Reaching that goal is the least important part.
It’s setting a goal that puts you in motion.
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