Talent Is Overrated

Why the Most Successful Musicians Aren’t the Most Talented

I was talking to a friend the other day who goes to every music panel, workshop, and industry networking event.

She’s doing everything “right,” and still... she’s stuck. No progress, no growth, all the frustration.

Because 95% of industry advice assumes you already have the one thing most indie artists are missing:

Not money. Not contacts. Not location.

Audacity.

The confidence to believe you’re worth listening to.

The most successful musicians aren’t the most talented; they’re the most audacious.

This is why I stopped teaching marketing.

Because you already know what it takes to have a music career:

• Make great music

• Show up online

• Grow an audience

You don’t need to be told to post, engage with your audience, and stay consistent.

You know all that.

But knowing what to do doesn’t help when your inner voice whispers, “You’re not ready.” Or when a single troll comment makes you want to delete your account.

You don’t need another algorithm hack.
You need to believe your story matters.
That your voice is worthy.

You need to stop waiting for permission to take up space.

Audacity is being rejected, and immediately putting yourself back out there again.
It’s the nerve to post, pitch, and play before you're "ready."

That’s why you see average musicians crushing it online. Not because their music is better, but because they have the confidence to keep going when you're tempted to throw your laptop out the window.

They have audacity.

You need belief in yourself more than you need marketing tips.

And yeah, maybe that sounds a little woo.
But there’s no point telling you how to go viral until you unlearn the fear keeping you stuck in the shadows.

Because the honest (and hard to swallow) truth is:

The biggest thing standing between you and the music career you want isn’t the algorithm; it’s the twenty years of self-doubt and perfectionism you need to unlearn.