Website & SEO

With Sam Browne from HARO SEO

SEO is one of those terms business people throw around that make most musicians feel stupid.

Even if we know what the letters stand for, our understanding of how it actually works is usually tenuous at best as we smile and nod along, attempting not to look dumb.

The fact is, SEO is a powerful way to attract fans and customers, so it’s time to pull back the curtain on what it means and how to use it to power up your website.

In this piece, we cover how to set up your music website, the vital elements you need on your homepage, and get the expert opinion of Sam Browne, founder of HARO SEO, who explains local SEO, Google My Business, backlinks, and shares easy-to-implement, incredibly effective SEO tips for musicians.

First, a confession: Sam and I ran a cover band agency in Nashville together, and during our first meetings about the business, while he was talking about SEO strategies, I was covertly googling “What is SEO" on my phone under the table.

Friends, I’ve been there too.

To ensure I can dedicate the time to researching, interviewing, and writing these guides, I’ve made this for paid subscribers only.

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